Twitter is a great source of information on how people feel and how they behave. In previous posts we have discussed several examples of extracting from Twitter posts the feelings of Twitter users, their beliefs and values.
My latest analysis goal was to extract specific life events (such as the birth of a child) and the associated feelings and emotions of such an event.
First i wanted to identify life events associated with happiness. To do this i used text classification and a great piece of software called GATE. The data used originated from tweets of 60K Twitter Users and their biographies.
After completing the analysis, several "patterns of happiness" emerged but i believe that there is one that deserves a post on its own and should be disclosed : One of the most happiest groups of people on Twitter are cancer survivors. I was really amazed to find out that these people who faced -and possibly still facing- this life threatening disease were amongst the happiest people on Twitter and used very frequently words expressing happiness, satisfaction and blessedness.
I do believe that Twitter is a huge source of information and insights for Marketing, Branding and PR. It also appears that by analyzing Tweets we could also learn some important life lessons as well.
More to come soon.
My latest analysis goal was to extract specific life events (such as the birth of a child) and the associated feelings and emotions of such an event.
First i wanted to identify life events associated with happiness. To do this i used text classification and a great piece of software called GATE. The data used originated from tweets of 60K Twitter Users and their biographies.
After completing the analysis, several "patterns of happiness" emerged but i believe that there is one that deserves a post on its own and should be disclosed : One of the most happiest groups of people on Twitter are cancer survivors. I was really amazed to find out that these people who faced -and possibly still facing- this life threatening disease were amongst the happiest people on Twitter and used very frequently words expressing happiness, satisfaction and blessedness.
I do believe that Twitter is a huge source of information and insights for Marketing, Branding and PR. It also appears that by analyzing Tweets we could also learn some important life lessons as well.
More to come soon.
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